Common Website Issues I See (and How You Can Avoid Them)

As a digital marketing strategist working with small brands, creators and eCommerce businesses, I review a lot of websites. And the same issues come up again and again.

These common website mistakes might seem small, but they’re likely costing you traffic, trust — and sales.

In this post, I’ll walk you through the top website issues I see (and exactly what to do instead), so your site can start converting like it should.

Your Homepage Doesn’t Say What You Do

If your website doesn’t clearly explain who you are, what you offer, and who it’s for — people won’t stick around.

Fix it: Add a headline or intro that communicates your core offer in 1–2 sentences.

Your Buttons Don’t Work — or Go Nowhere

Broken or unclear calls-to-action are frustrating for users and reduce conversions.

Fix it: Audit all your links and make sure every button leads to a meaningful next step.

You’re Driving Traffic to a Site That’s Not Ready to Convert

You’re posting consistently, showing up on socials — but your website isn’t built to convert visitors into customers.

Fix it: Focus on layout, clarity, trust signals (like testimonials), and a clear flow to take action.

You Don’t Need a Redesign — You Need a Strategy

A pretty site doesn’t guarantee results. It’s about how everything works together to guide your visitor.

Fix it: Start with strategy — not just visuals.

Want someone to take a look at your site with fresh, strategic eyes?

I offer mini audits and full-service SEO/website packages to help you fix what’s holding you back.

Contact me or head to my services page to get started.